2013
Project Management, Photoshop, Copywriting, Social Media, Email, Marketing & HTML
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2014
Data analysis, mobile marketing, email marketing, content marketing, social media & SEO
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2015
Content marketing, data analysis, SEO, PPC, Email marketing, HTML & CSS
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2016
content marketing, video development, social media, SEO, Security, HTML & CSS
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2017
Digital advertising, content creation and curation, Data analysis, SEO, PPC, web design
Data skills are demanded across all job levels
The most popularly demanded skills by marketing directors and hiring managers include: "Data Analysis", "SEO", "SQL", "Google Analytics" and "HTML".
Shortage of data skills
There is a MASSIVE shortage of marketeers with Data analytics skills. In fact, only 3% of all marketeers are competent in crunching data. The discrepancy between supply and demand is over 10x for every level!